Snap Sim

Young Lions

When was the last time someone asked you for your phone number?

This idea was Aïcha Wijland & my entry for Young Lions 2019. The brief was to get people ‘talking with pictures’ through Snapchat. So we took the insight that young people don’t really talk on the phone anymore, and got rid of phone numbers for good.

Snap Sim is a sim card without the texts and calls. It has no phone number. Only endless free data for use on Snapchat. Because this is how we talk now (or did, before TikTok).