Become the
stuff of Christmas legend

Flybuys Christmas

Paying homage to legendary Flybuys members.

This Christmas campaign was inspired by real members. The diehard Flybuys fans who flock to Facebook every year, proudly swapping stories of how they paid for pressies, food & Chrissy holidays on points.

The Renaissance-inspired art direction and booming narration elevated ordinary members to their rightful heroic status. Their figures frozen in the very moment they became the stuff of Christmas legend.