Unpacked by Flybuys

Rebranding Flybuys Digital Audiences

A new sub-brand, from scratch.

Formerly Flybuys Digital Audiences, Unpacked by Flybuys is the data business of Australia’s most popular loyalty program, Flybuys. They take raw data straight from the registers and turn it into customer insights, which marketers use to better understand their customers.

We were tasked with naming and developing an entirely new brand, website & launch comms for Unpacked. You can check out their website here.